Recognizing the inherent value of Allah's Creation and the interconnectedness of all things; prioritizing the rights of nature and Indigenous producers through fair & ethical trade

I.e. Excellence in belief and action; running my small business with a high standard of quality and in alignment with Prophetic teachings ﷺ

Environmentally & socially responsible practices like: seeking out Muslim or local merchants, (re)using recyclable materials, minimizing business with conglomerates, participation in the Boycott, Divestment & Sanctions (BDS) movement